Effective Date: 9th September 2025
1. Introduction
This Privacy Policy explains how we process personal data when you visit https://autisticcommunicationtool.com/.
2. Data Controller
Data controller: Autistic Communication Tool
Contact: actinfo@liverpool.ac.uk
3. Information We Collect & How
We use Google Analytics to collect analytics data such as:
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Device type, browser, pages visited, session duration
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Anonymized IP addresses (used to determine location)
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Unique client identifiers stored via cookies (_ga, etc.)
4. Purpose & Legal Basis
We process this data to understand website usage, improve functionality, and enhance user experience. Under UK GDPR, our lawful basis is our legitimate interest in improving the tool and ensuring better service delivery.
5. Cookies & Tracking Technologies
We use cookies for Google Analytics, enabling web traffic analysis. Cookies may remain for up to 2 years by default. Users from the UK/EU must consent before such cookies are placed.
6. Third-Party Sharing
Google Analytics processes data as a third-party analytics provider. Google may use the data per their terms and may provide features like IP anonymization.
7. Data Retention & Security
Data collected by Google Analytics is retained per Google’s settings (e.g. 2 years). We do not collect personally-identifiable data, and Google’s standard security measures apply.
8. User Rights
You have the right to:
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Access, correct, or request deletion of your data
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Object to or restrict data processing
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Withdraw consent at any time
To exercise these rights or for any queries, contact: actinfo@liverpool.ac.uk.
9. Opt-Out Options
You can opt out of Google Analytics tracking by:
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Installing the Google Analytics Opt-Out Browser Add-On, which blocks tracking scripts
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Using the cookie consent banner to configure cookie preferences
10. Updates to This Policy
We may update this Policy—please check the “Last Updated” date. Any significant changes will be highlighted when you visit the site.
11. Other Links
If our website links to third-party sites, we encourage you to read their privacy policies.
